Zee News Ltd (ZNL) has formed a strategic arrangement with Zee Entertainment Enterprises Ltd (ZEEL), on the basis of a recommendation of an organisation study conducted by the Hay Group.
The new arrangement will help the two companies boost customer satisfaction by sharing valuable information on viewer preferences and changing customer requirements in today’s dynamic media and entertainment industry. It will also provide a platform to cross-pollinate successful processes, themes and promotions as well as critical market research that will help synergise their approach to obtaining viewer feedback, attain sharper customer focus and thus deliver greater stakeholder value.
The senior management team at Zee News Ltd, led by its CEO Barun Das, will now report to Punit Goenka, who heads ZEEL. Laxmi Narain Goel continues in his role of mentorship and stewardship of the company,
ZEEL was restructured in October and various verticals formed to provide better operational efficiency, as part of another recommendation of the same study, The new pattern at ZEEL has already stabilised and helped integrate various business processes and support systems. With the effective streamlining of day-to-day operations, ZEEL is now better equipped to ensure a robust process that facilitates ideation and innovativeness in programming and content and to respond effectively to viewer preferences .