This New Year will be dawning a new beginning for the all new YRF TV which is a part of the famous Yash Raj Films. (YRF) TV will be launched on Sony’s (SET) channel and content will go live from January 1, from Friday to Sunday between 8 to 10 p.m. The channel is making efforts to give itself a “distinct” look by incorporating fresh, contemporary and engaging storylines which are a reflection of young Indians dreams as well aspirations.
Five new shows are slated to be aired of which four wiil be fiction shows and the remaining one will be a non-fiction show.
Yash Chopra, said “YRF TV is an initiative to engage and entertain the entire family through content which combines high quality production values with contemporary story telling – characters, language and environment to which today’s Indian family can relate. We are happy that Sony Entertainment Television has shown the commitment to back the YRF TV content.”
NP Singh, COO, SET said, “The collaboration marks another milestone in the long standing relationship between the two companies. Yash Raj Films has been making feature films for almost four decades. Television is the biggest mass medium in India and this collaboration between Sony Entertainment Television and YRF will bring the very best in TV entertainment with high quality production values which will appeal to the entire family.”
The five shows include , Lift Kara De a reality show hosted by Karan Johar, Mahi Way, which potrays the life of a 25 year-old girl, Rishta.com, which is a take on marriage, Powder, a thriller series and Seven an action-adventure show.