The relationship marketing division of JWT- RMG Connect shall soon cease to exist as a separate division. As per a global decision by holding company WPP, RMG’s functioning in the space of digital, direct marketing and CRM, shall now fall under JWT, as a part of the agency’s overall offering to its clients.
According to an internal email sent to employees across JWT offices worldwide, this move is a step towards reinvention. As per JWT’s belief specified in the email: “The future is about unified communications. In order to be a market-leading company, digital and activation must be at the center of our offering. It’s about thinking and delivering as one organisation across channels and markets, to create pioneering ideas for brands in the 21st century.”
This philosophy has led to the decision to unify JWT’s core disciplines, leadership and talent to create a joint RMG/JWT offering under the JWT brand name.
Furthermore, the email states that members of the senior management team from JWT and RMG are working together in the creation of a structure and combined management team that will best leverage the agency’s strengths in continuing and deepening the dialogue with consumers, while focussing on core services central to maximising the time spent with its brands.
Clearly, the 145 year old agency has taken this step in a bid to create a global integrated network across advertising, digital and direct. “We are too big to follow; we must lead,” the email further says, while explaining the reason for such a step at this point by the agency.
The merger talks had been on for the last few months, but it was only over final discussions last week that the decision was finally made, and shall swiftly be implemented across JWT offices, including India.