WOWs celebrate events and experiential marketing

The first edition of the WOW Event and Experiential Marketing Awards culminated with the awards night on March 6, at the Grand Hyatt Mumbai. The best of events and experiential marketing, professionals from the space, a rich mix of marketing heads, artistes and performers, and a smattering of celebrities graced the evening.

The evening was a tribute to excellence in the space of events and experiential marketing. It was an attempt by EVENTFAQS, in association with the Ad Club Bombay, and supported by the Rural Marketing Association of India, to recognise the efforts put in this space in the year 2008.

Dr. Bhaskar Das, President, The Ad Club Bombay; and R V Rajan, President, Rural Marketing Association of India, addressed the audience, and underlined the significance of experiential marketing and hence their organizations’ association with the WOW Awards.

The first edition of the Awards received 472 entries from 85 entrants across 28 categories. A jury comprising senior professionals from across industry segments judged entries in two phases, spread over 30 days. A total of 70 winning entries were announced at the awards night.
 
21 Gold, 26 Silver and 23 Bronze WOWs were presented.

The Gold WOWs were won by PDM India (Sunburn 2008 – Live Entertainment of the Year; Boomer Bubble Blowing Championship – New Event Property of the Year); Wizcraft (The Unforgettable Tour – Live Event of the Year in a Foreign Location; IIFA Weekend and Awards 2008 – Televised Event of the Year; Virgin Mobile – Launch Event of the Year);  Encompass ESP (Mercedes Benz Fascination Drive – Dealer / Trade Education Program of the Year; Colgate Max fresh – Max Taazgi Max Asar – College Contact Program of the Year; Asian Paints Annual Convention 08 – MICE TOUR of the Year); Nyka Events (Mercedes Benz Fascination Drive – Dealer / Trade Education Program of the Year); Evolve Brands (Schenieder Electric Power Points – Dealer / Trade Incentive Program of the Year); Procam International (Standard Chartered Mumbai Marathon – Sports Association of the Year by a Brand); Jagran Solutions (Castrol Formula Gel sampling – On-ground Promotion of the Year for Sampling); RC&M (Airtel-Nokia Handset Bundled Offer – On-ground Promotion of the Year for Sales Promotion; Mahindra Tractor’s ‘Khiladi No 1’ – On-Ground Youth Connect); Ogilvy Action (Outreach) (Lifebuoy- Swasthya Chetna – School Contact Program of the Year; Lifebuoy- Swasthya Chetna – Rural Marketing Program; Lifebuoy- Gurudwara Activation – Small Budget On-ground Promotion);  Red FM (Red FM for IPL Mumbai Indians – Activation Program by a Radio Station; Bajao for a cause(Make a wish foundation) Event / Property by a Radio Station; Bajao for a cause (Make a wish foundation) – CSR property by a Radio Station); Lodestar Universal (Van Heusen Ghajini – On-ground Brand Association with a Film); Shobiz Experiential Communications (CISCO India Partner Summit 2008, KL – B2B Event of the Year).