Vizeum, part of the Aegis media, has won the media duties for BSA Motors from Mindshare. The account size is believed to be Rs 20 crore.
A division of Tube Investments of India Limited (A Murugappa Group company), BSA Motors have just entered the e-scooter category and expect Vizeum to play a key role in this project’s success.
Commenting on the win, S Yesudas, managing director, Indian sub-continent, Vizeum, says, “It is a hugely challenging assignment. Radical thinking, coupled with our passion to operate as the extended brand management team of the client, will ensure our success with the brand. This will also ensure all and more of what would pass through the client’s radar is proactively addressed by Team Vizeum.”
Yesudas goes on to add,”We are sure Vizeum will be able to add might and muscle to our communication investment resources.”
The agency’s Chennai office will handle the account under the leadership of EM Sreeneelakandhan, general manager, Vizeum but it will be supported by the entire team of Vizeum India.
Vizeum operates in 48 countries and some of the clients served by Vizeum global include Coca-Cola, Ray-Ban, DHL, Panasonic, GM, Total, Bacardi and Lavazza.