Exchange4Media: Aegis Media’s Vizeum India has taken over the media business of Amrutanjan from Media Direction which is estimated to be in the range of Rs 15 crore.
Commenting on the win, Ashish Bhasin, Chairman India and CEO South East Asia, Aegis Media, said, “This is truly a remarkable victory. I welcome Amrutanjan into the Aegis Media family. I’m delighted to see the fast-paced progress of Vizeum and it is gratifying the see the faith clients are placing in us. I congratulate Yesu and his team for elevating Vizeum to its current position within a very short span.”
S Yesudas, Managing Director, Vizeum, was equally elated over the win saying, “We are extremely delighted with the opportunity to serve and further build this prestigious brand portfolio. This is strategically a big win for us for various reasons. I thank the Amrutanjan management for placing their faith in us, and we are committed to working with Amrutanjan as their extended brand management team and not just the media AOR. This business will be handled out of our Chennai office under the leadership of E M Sreeneelakandhan, GM, Vizeum – South supported by the involvement and contribution of the entire Vizeum team in India.”
He further elaborated on Vizeum’s brand strategies saying, “We have built a fantastic brand portfolio within these few months. For brands that believe in a changed thinking – from theoretical GRPs based on mathematical algorithms loaded on computer hard drives to radical communication solutions to marketing issues with accountability – Vizeum will continue to be the ideal partner.”
Essar Group, Luxor/Parker, BSA Motors, Giovani and iPlayUp are some of the other brands being handles by Vizeum.