CampaignIndia: Emami has managed to sign cricketers Amit Mishra, Dinesh Karthik, and Virender Sehwag as the brand ambassadors for Zandu Balm. The trio have signed two year contract with the brand.
The television commercial with the three is still to be aired. The film is said to be directed by adman Prahlad Kakkar and the script has been done by Adi Pocha.
Speaking about partnering with cricketers, Mohan Goenka director, Emami Group of Companies said, “Cricket is worshipped in our country and what better opportunity we could look at than to be associated with cricketers of fame like Virender Sehwag, Amit Mishra and Dinesh Karthik. Riding on their popularity and acceptance, we are confident to make a deep penetration among the young audience of India. We intend to popularize the Zandu Balm brand among the Indian youth and make it a symbol of best reliever of pain and strain that gets inflicted on the body in different games. Our objective is to make the brand more acceptable to the young generation of India.”