Victorinox India has appointed Percept/H for its integrated marketing campaign. Percept/H won the account after a multi-agency pitch. iB&W was the incumbent agency on the account.
The size of the business is estimated to be Rs 10 crore.
Percept will look after all the segments for the brand, including creatives, media, event management and public relations. It will provide a total 360 degree marketing campaign, which will run mainly on print and new media. Television may come at a later stage.
Prabhakar Mundkur, chief operating officer, Percept/H, tells, “Victorinox is a very well known brand and almost everybody has grown up with a Swiss army knife.”
Anish Goel, managing director, Victorinox, says, “Percept seems to be a very sound agency and it deals with all the sectors of the media, which was the ideal package for us.”
Victorinox is a Swiss company which has had an international presence for more than 100 years. The company has various products, the most famous one being its Swiss army knife. It also has other products such as pocket multi-tools, time pieces, travel gear and cutlery.