Vyas Giannetti Creative has gained two new clients. The agency has been appointed the brand custodian by the Khyber Group and has also won the mandate for developing 360-degree brand development for AudioVision India.
These developments were confirmed by Preeti Vyas, Chairwoman & Chief Creative Officer.
There was no pitch process prior to these account moves, it has been learnt.
Vyas said, “We bring to the Khyber Group and AudioVision India, our inherent knowledge of the hospitality industry and niche market brands. Our strategic orientation combined with cutting edge creative expression has grown specialist brands in inclement economic weather. We’ll be drawing from experience, even as we create unique footprints for both brands.”
On Audio Vision’s creative strategy, Vyas commented, “Such a unique chain of stores targeting the luxury segment requires a specific consumer insight driven communication strategy, and we are proud to be appointed as custodians of such a brand.”
Audio Vision India represents the brands in home theatre, entertainment and audio products through its A2V stores. The brands include the loudspeakers such as Bowers & Wilkins, Wilson Audio, Martin, Logan and Magnepan. Audio Vision India custom designs the home theatre by working with interior designers and architects.
The agency will partner the Khyber Group in its expansion plans into restaurants, banquet and conference facilities. This brand has chosen VGC to take it to the next level.