Creative agency JWT India has elevated Tista Sen to senior vice president JWT, Mumbai while she would continue to hold the position of executive creative director.
Speaking on her new role at JWT India, Sen said, “We have built a formidable team in Mumbai and it’s really my job to keep the good thing going. Doing outstanding brand work that gets us more business wins us more awards and makes us the most coveted office to work in, is where I’d like to be heading. Advertising can be tough. Make the process fun and you’re sure to create magic. After all, we are in the business of creating ideas that people like to spend time with.”
Prior to her elevation, Sen was vice president JWT India.Sen began her career in advertising with White Light Moving Picture Company.
Sen had joined JWT Mumbai as senior creative director six years ago. Sen has created campaigns like sunsilkgangofgirls.com, the website for Sunsilk. Also her print creative for Monte Carlo was one of the finalists at Cannes last year.