The CMO League, the first-of-its-kind exclusive club for top notch marketers was launched in the capital today. This is a unique initiative from exchange4media to promote high-level knowledge exchange, thought leadership and relationship building amongst top league marketers in the country. Talks by internationally acclaimed speakers, Round Tables and Power Dinners will be organized for the exclusive club members to promote and encourage exchange of ideas.
In the inaugural edition of the CMO League, Don Tapscott, one of the world’s leading authorities on innovation, media, and the economic and social impact of technology who advises business and government leaders around the world, addressed the distinguished audience on Microwikinomics: Rebooting Business and the World.
Speaking on the launch of the CMO League Anurag Batra, Chairman & Editor-in-Chief, The exchange4media Group said, “This is yet another initiative by exchange4media to open an avenue for high level dialogue and thought exchange amongst top league marketers in the country. I am confident that The CMO League will soon emerge as the most sought after and exclusive club for marketers in the India.”
Don Tapscott, has been named one of the world’s most influential management thinkers by Thinkers50. He has authored or co-authored 14 widely read books including the 1992 best seller Paradigm Shift. The Economist called his newest work Macrowikinomics: New Solutions for a Connected Planet a “Schumpeter-ian story of creative destruction” and the Huffington Post said the book is “nothing less than a game plan to fix a broken world.” Over 30 years he has introduced many ground-breaking concepts that are part of contemporary understanding.