TBWA\India and Brodeur Partners decided to end their partnership in the public relations space in India with immediate effect. The reason why they parted ways and the decision on their new partner is still unknown. Incidentally, Dhrubajyoti Gayan, Country Head of Brodeur India (the PR arm of TBWA\India), has resigned.
“We’ve had a fruitful partnership with Brodeur over the last four years in India. Both parties are in agreement that the future will need to be viewed differently and are examining different routes to market. On behalf of everyone at TBWA\India, I thank Brodeur for all they have contributed to this partnership,” said Shiv Sethuraman, CEO, TBWA\India Group.
Brodeur Partners will continue to service the Indian market through their offices in Hong Kong.
Nirmalya Sen has been appointed as the Managing Director for TBWA\India while Madan Mohan, COO-West.