Reasonable Communications has appointed Ishant Sharma as its brand ambassador for the T10 Gully Cricket initiative.
Lalchand Rajput has also been appointed as the tournament director.
Rajput commented, “First it was T20 and now it’s going to be T10. This is the future for the game and is a golden chance for youngsters who have not got enough opportunities to showcase their talent to impress the selectors who are always on the lookout for fresh talent.”
Sharma echoed his views, “Gully cricket is the place where real cricketing stars are born. It’s a place which teaches you the basics of the game and where you can hone your skills to a great extent. This tournament will surely give youngsters a platform to showcase their skills and help them in furthering their cricketing ambitions.”
Reasonable Communications director Anoop Wadhwa commented on the appointments, “Ishant has been a hit with the Indian masses with his consistent performances in the international arena. But more
importantly, Ishant himself has grown in stature after playing in gullies, thereby, improving his art and making a mark with his pace. This synergizes with the attributes of T10 Gully Cricket, which aims to establish itself as a brand in the fast lane.”
“Lalchand Rajput is an expert in the game and his inputs will be invaluable for hundreds of youngsters who are attempting to make a mark in this format,” Wadhwa added.
The inaugural match will be televised live on national broadcaster DD Sports on 16 January at Ludhiana. The tournament will be played across eight cities and will feature four sponsored teams. The winner will be awarded Rs 1 million in prize money while the runner-up will get Rs 500,000.
Pepsi will be one of the event’s sponsors. Pepsi India executive VP marketing Sandeep Singh Arora said, “When it comes to cricket, Pepsi has always been at the forefront of creating extraordinary and path breaking experiences for its youth across the country. T10 Gully Cricket Tournament is an initiative to bring cricket loving ‘Youngistaanis’ on one common platform.” Arora also mentioned that, “Pepsi aims to reinforce its commitment to the youth by constantly engaging with them through mega platforms such as T-10.”