Times Internet Ltd has appointed M Swaminathan as Audience Head and Brand Manager of Indiatimes.
Swaminathan has vast experience in Internet consumer behaviour, marketing, product management and business development skills. He previously led various product teams as Director – Communication and Community Products at Yahoo India. He has also worked with ESPN-STAR Sports as Head of Multimedia Ventures, where he launched ‘Super Selector’, the first fantasy game in Asia, and other products that created synergies with television. He will now be reporting to Sunil Rajshekhar.
He will also work closely with Business Heads of teams across the Indiatimes channels to develop and execute the brand strategies and plans for growth in online properties