Swati Katakam has been appointed as the regional director for the New York headquartered global brand management firm, STC. According to a statement made by the company, Katakam joined STC “to drive expansion of the agency’s presence throughout the Indian market.”
Prior to this Katakam was the vice president of Grey PR Cell. “My decision to move to STC Associates came with the clear realization that clients must leverage every facet of their brands to strategically create and integrate brand experiences that drive business. I look forward to spearheading the growth of STC India to expand the integrated services proposition for marquee clients across this region.” Said Katakam.
“Katakam’s expertise and drive make her an invaluable asset to our global team,” comments Sophie Ann Terrisse, CEO, STC Associates, she also added, “Her appointment affirms our ongoing commitment to invest in this region and in senior resources who will add superior value to our clients businesses.”
Katakam will be reporting directly to Terrisse. The agency provides a well integrated brand service offering across an array of elements of creative, communications and interactive for domestic clients, such as Tata Communications and Aurora Integrated Systems.