Having recently appointed Karl Gomes as Head of Digital, Rediffusion Y&R has now brought in Siddhartha Singh as Business Head – Design, in a bid to strengthen its design unit.
Singh will be based in Mumbai and will report to Nisha Singhania, EVP, Rediffusion Y&R Mumbai.
Singh will bring with him twelve years of experience in advertising. His most recent posts include Associate Vice President – Account Management at Publicis Ambience and Assistant Account Executive – Client Servicing at Leo Burnett India.
Singh commented on his new role, “The design unit at Rediffusion Y&R is more of a strategic intent of not just having fancy art, but fancy art backed by science. I am heading the business part of the unit while Kalpita Bose heads the creative side.”
Bose added that he would be overlooking the businesses for the western region and also lending his expertise to the Bangalore and Chennai businesses when needed.
The agency is currently considering new names for the unit but has not yet reached a decision. One of the unit’s previous projects was the design of the logo for Hindi general entertainment channel Colors. The unit was also instrumental in in designing the collaterals for The Gateway Hotels.