Exchange4media: Star India has roped in Shams Kabir as the head of Media buying and presentation. Kabir would be looking after the internal buying and planning of the Star India Network.
Anupam Vasudev, EVP – Marketing, Star India, confirmed the appointment and said that it was a newly-created position.
Kabir has around 16 years’ experience in the fields of Media Planning & Buying as well as Brand & Business Management in companies such as Mindshare, Madison, Media Direction RK Swamy, Lowe Lintas and Partners, among others. He has worked in all facets of strategic brand management.