Santosh Desai has been appointed MD and CEO of Future Brands Ltd.
Future Brands is a branding services company that creates and manages a portfolio of brands and offers consulting services in the brand and consumer space.
Before Future Brands, Desai was the President of McCann- Erickson, one of India’s premier advertising agencies. He is a postgraduate from the Indian Institute of Management Ahmedabad (IIMA), his interest lies in studying the relationship between culture and brands.
An observer of contemporary Indian society, Santosh has his own column that documents everyday reality in The Times of India. He also writes on media, brands and advertising in columns that appear in Mint, Tehelka and Media International. As a speaker, he has given lectures at universities in India and abroad and has been a keynote speaker at several advertising association forums both internationally and in India. His first book on contemporary India is due to be published later this year.