Sanjay Bhatla has been appointed as vice-president, sales (west), Sieger Solutions, a wholly-owned subsidiary of Deccan Chronicle.
Bhatla was previously working with Jagran 18 Publications Ltd as national sales head, where he had worked on the launch strategy for the soon-to-be-launched business paper.
Bhatla will be based in Mumbai and will be reporting to Amit Shukla, CEO, Sieger Solutions. He will be responsible for generating revenues for Gujarat, Maharashtra and Goa.
Prior to Jagran 18, Bhatla has worked as senior general manager sales at the Bhaskar Group, where he spearheaded the Divya Bhaskar launch. Prior to that, he has worked with consumer durable companies like Kelvinator, Whirpool, Samsung, LG and Videocon for over 20 years across Indian markets.
Sieger Solutions is engaged in the business of selling advertisement space in Deccan Chronicle and Internet advertising. The leading English newspaper in south books majority of the advertising revenues through Sieger Solutions.