Lowe has promoted its Creative Director Samrat Dasgupta to the post of Regional Creative Director to handle Unilever’s ice-cream business – Walls.
Dasgupta in his new role will be based in Bangkok and reporting to Pablo Monzon, Global Creative Director, Lowe, Madrid (LOLA). The global Unilever ice-cream business is handled out of Madrid.
Dasgupta began his career as a copywriter with Euro RSCG, Delhi, in 1999, then moved Euro RSCG, Mumbai in 2002. He joined Lowe in 2003. He then joined Bates for a year and eventually returned to Lowe to handle Unilever Foods (Kissan Amaze) and Hair (Clinic Plus) across Asia. He is currently also handling the India leg of the Unilever ice-cream business (Kwality Walls) and Pepsodent.