To create a platform for all the stakeholders of rural marketing to expand their base and get bigger in order to reach each strata of the nation, i9 media has launched rural Marketing magazine- ‘Rural Marketing’.
The distribution will be through newsstands and subscriptions. The ad-edit ratio has been kept at 60:40. The magazine will be available in all major cities as well as Tier II and III towns.Speaking at the launch of the magazine, Publisher Ajay Adlakha said, “Today, with the Indian Rural economy touching US $ 1 trillion, is witnessing a whooping growth of 30% per annum as compared to urban sector which is growing at a rate of 10% pa. The current revenue generated by Rural Consumer Market accounts for US $ 425 billion up from US $ 266 billion from previous year. The growth of rural GDP is so high that today it equals to urban GDP.”
“In spite of having huge untapped potential & revenue generation capacity, the country has no dedicated magazine catering to this segment. This first of its kind ‘Rural Marketing magazine’ will be a guiding force to the policy makers, Corporates, Marketing, Advertising, Branding and Media agencies to help them to tap the vast untapped potential of Rural India representing 850 million people with a current estimated consumption of about Rs Four Trillion per year,” added Adlakha.
Source: bestmediainfo.com