Rediffusion Y&R Chennai has been appointed the agency on record for the creative duties of Schwarzkopf Professional. The size of the business is estimated to be Rs 3.5 crore.
Confirming the development, J Janardhanan, Branch and Business Head, Rediffusion Y&R Chennai, said, “This is a significant win for us in this market. Our approach towards Schwarzkopf went beyond creating TVCs for the brand and encompassed a communication package that reached out to the audiences in relevant and appropriate ways, and hence helped Schwarzkopf have faith in us.”
On choosing Rediffusion Y&R, Murali Sundar, Country Manger, Schwarzkopf Professional, said, “Rediffusion has the core advertising expertise, understanding and communication competency to take the brand values of Schwarzkopf forward. They also bring to the table a network of partners who can help the brand develop ground activities and bring in celebrities through their celebrity management wing, which only strengthens their value addition to us.”
Schwarzkopf Professional is a salon exclusive brand with a presence in over 80 countries and has over 160,000 salons around the globe. It is a part of Düsseldorf, the cosmetics/ toiletries business unit of Henkel Group, and is one of the leading suppliers in the hairdressing business worldwide.