Rediffusion – Y&R has appointed Swasti Sovan Bhowmick as their group chief financial officer.
He will oversee the finance for all group companies: TME, Wunderman, Showdiff, Rediffusion Public Relations, OAP-Touchpoint, Everest Brand Solutions, Sudler& Hennesey, and Rediffusion – Y&R India as well as Sri Lanka operations.
Bhowmick brings with him over 18 years of experience in Sales Accounting, Cost Management, MIS, Budgeting, Credit Control, Operations Finance in IT including managing start ups and established FMCG brands.
Swasti began his career with Lovelock and Lewes in Kolkata. Modi Olivetti and IBP Caltex, followed immediately thereafter. He spent three years in Hindustan Lever Ltd which was followed by a five year stint at Hindustan Coca-Cola Beverages.
Bhowmick joins Rediffusion from Symantec Corporation where he was heading the finance and accounting function in India.
Rediffusion – Y&R group CEO Mahesh Chauhan said, “We were looking for another entrepreneurial mind to complete the top team at the agency. Someone who is not encumbered by the current practices of the industry and brings a fresh approach to business. In Swasti, we found someone who exceeded our expectations. With Swasti coming onboard, we have now completed the journey of change that the agency embarked on two years ago.”
Bhowmick said, “Rediffusion – Y&R is one of India’s most established names in the advertising and marketing space. Having worked with almost all the big brands in the corporate world, I felt this was the opportune moment to get into an industry which is in the business of building those very brands.”