Red Bull launches its new TVC

The energy drink Red Bull has rolled out its new digital campaign in India. The brand believes “they give wings to people who want to be mentally and physically active and have a zest for life.”

The TV commercial opens a window to discover the world of Red Bull and through Twitter hash tag #GivesYouWings at the end of the TVC.

The digital ad is a compilation of moments with Red Bull athletes who are on the edge of performing the difficult stunts and artists from across the globe. The TVC has showcased different games like kayaking, wake boarding, cliff jumping and air borne stunts etc.

The campaign also communicates the enabling message of giving wings which says, “The challenge of my life is to find out how far I can take it, the only thing you can think of in that moment is right there. If you believe in it then anything is possible”.

The commercial captures the world’s foremost free-running athlete Ryan Doyle at the Taj Mahal while also capturing several other international Red Bull athletes, including Formula 1 triple world champion Sebastian Vettel, living in the moment of their big challenge and eventual triumph.

The ad is a testimonial of the Red Bull athlete and artist’s inspiring journey and it is set to the track ‘Outro’ by French band M83.

The creative agency behind the campaign is and it is produced by Red Bull Media House Archives.

The Beverage is active on a social platform like Twitter and Facebook, where in Facebook – the social media network giant has 38,179,472 likes and 1,022,453 followers on Twitter.

The brand has various products like Red Bull Energy, Red Bull Sugarfree, Red Bull Cola, Red Bull Energy Shot, Red Bull Sugarfree Energy Shot, Red Bull Media House, Red Bull Signature Series, Red Bull Racing, Red Bull TV and The Red Bulletin.

Source: indiantelevision.com

Share this post

Share on facebook
Share on google
Share on twitter
Share on linkedin

Sign up for our newsletter & stay updated!

Contact Information

Office

504, Radhe Vallabh Society,
Old Modi Chambers,
French Bridge Corner,
Opera House,Mumbai
Maharashtra 400 004. India

Phone

+91 22 23894091 / 23813034
Mon - Fri, 9:00-18:00

Fax

+91 22 23892067

About AdClub

The Ad Club has become a catalyst in developing the industry. It is a dynamic platform for professionals and students from different fields to gain from each other’s expertise. It provides an opportunity to interact with the best known professionals from the Advertising, Marketing, Media, Research and Communication fraternity.

© 2024 The Advertising Club. All Rights Reserved.