Real Global Broadcasting (RGB), the 50:50 broadcasting joint venture between Alva Brothers and Turner International, has decided on its media and creative agencies.
Informed sources divulge that the company has appointed the Omnicom agencies — OMD India and BBDO India — for its media and creative duties respectively.
The ad size of the business couldn’t be ascertained. Industry sources however have said that for RGB to compete in the current competitive Hindi GEC scenario, it has to spend in the vicinity of Rs 15 crore to Rs 20 crore on its ad spends.
RGB officials were tight-lipped when asked on this decision, much like they been on just about any other development in the company. Even though RGB officials have restrained from offering any comments, sources close to the development have said that the final decision on its new agencies is made.
The JV between Alva Brothers and Turner International was set up in December 2007, and was subsequently named Real Global Broadcasting Pvt Ltd.. The company is slated to launch a general entertainment channel in Hindi and other Indian languages, targeted at the urban Indian audience.