CampaignIndia: Discovery Networks Asia-Pacific has promoted Rajiv Bakshi as the VP marketing India. He will take care of creating and implementing strategic marketing initiatives for Discovery’s entire portfolio of six networks in India. He will report to Rahul Johri, senior vice president and general manager, India.
Announcing the promotion, Rahul Johri, senior vice president and general manager, India, Discovery Networks Asia-Pacific said, “Rajiv has demonstrated great drive and acumen by developing and executive innovating marketing strategies. He has been a key contributor in driving brand recognition, achieving significant rating milestones and enhancing corporate reputation. I look forward to his passionate leadership and talent to expand our business in the country.” Johri added.
Commenting on his appointment, Bakshi said, “It’s a privilege to head the marketing of one of India’s most dynamic media companies. The company’s unparalleled networks-portfolio, ranging from Discovery Channel – India’s No.1 channel in non-fiction entertainment and the definitive lifestyle channel Travel & Living to recently launched brands – Discovery Turbo and Discovery Science along with Discovery HD World present immense challenge and unmatched opportunity for creativity and innovation.”
Rajiv joined Discovery in 2004 and is based in Discovery’s New Delhi office. With over 12 years of experience, he has worked in various capacities across diverse sectors including FMCG, Auto, Durables and Hospitality.