RADIO ONE FM 94.3, the station for the Fataafat Generation has won the 5 awards at the prestigious RAPA Awards Ceremony (Radio and TV Advertising Practitioners Association of India Ltd.) Mumbai for the 4 stations it entered. The RAPA award is given to excellence achieved in various categories that cover all aspects of radio programming. The win is particularly significant as RAPA has attracted 1,000 nominations (up 43% from 700 entries obtained last year). The radio industry was felicitated at a well attended award distribution that took place yesterday in the St. Andrews Auditorium in Bandra, Mumbai. This is also the first time the RADIO ONE has entered the awards.
The RAPA awards honour outstanding creative work in the radio field and RADIO ONE, Mumbai won 2 awards. The award for Category 1: Best Radio Programme was given to the very popular show Flashback which is hosted by Hrishikesh Kannan. The show format re-creates the magic of evergreen hits of Bollywood. The aim of the show is to take listeners on a nostalgic journey with a smart combination of music from the 70s, 80s and the 90s. RADIO ONE’s music mix enables listeners of all ages to connect with the show.
RADIO ONE also won the award under Category 2: Best Female RJ Hindi for the show Good Morning Mumbai, RADIO ONE Mumbai’s flagship show, hosted by RJ Tarana. Tarana along with Jaggu hosts Mumbai’s best loved breakfast show on FM radio in Mumbai. Together they are the perfect ‘ulta-seedha’ jodi that have Mumbai talking about them, as they talk about their city every morning. Tarana, who has worked with the station since she was 16 through its many avatars, was quick to call her co-host Jaggu on stage and acknowledge his contribution to the show’s success.
Raj Gopal Iyer, Station Head, West for Radio One believes that Hrishikesh’s passion and knowledge of music gives Flashback a real edge over other rivals, especially as most other retro shows only devote air time to the hits of the 70s.
“Tarana has been the voice that the listener loves waking up to. Her distinctive tone could jolt you out of bed or have you in splits with her opinions and observations. She is funny, witty, bitchy and she can also be mamma Tarana when she wants to. She is the only RJ that brings about all these qualities to give the breakfast show its edge and is a complete Mumbai authority,” he adds
RADIO ONE, Delhi won the award for the Best Hindi Radio Promo. This award was given for a Rakhi Sawant Promo when she had released an album on being a super girl. The promo was “agar rakhi sawant udegi to shaktimaan ka kya hoga”. The promo was judged on the basis of production which was produced by Debijit Saha.
RADIO ONE, Banglore won the award for the Radio Programme produced in Kannada- Birthday Day Bakra. This daily segment goes on air at 8.20 am on theBreakfast Show. The RJs “pull a bakra” on celebrities and general “janta”. RJ Prithvi, the show’s host and Rakesh, the producer of the show have created this humorous segment and built it up so much that it’s achieved cult status in the city. At they end of each “Bakra” a goody bag filled with exciting prizes is given to the person.
RADIO ONE, Chennai won the award for the Best English Spot. The promo spot was created for the Ad Club of Chennai to promote their football tournament. The spot feature various departments in an ad agency; creative, client servicing etc., playing a match with a humorous commentary on it. The Promo was produced and scripted by Rajiv Rajaram.
Says Vineet Singh Hukamani, CEO, RADIO ONE, “At RADIO ONE we pride ourselves in consistency in our creative product and you’ll see that all our four metro stations that entered for RAPA have won with more than a 100% strike rate (Mumbai picked up 2 and 1 each for Delhi, Bangalore and Chennai). This is the highest ratio at the awards and we give all the credit to our local teams for excelling in their regions’.