Platinum Media which specialises in outdoor, rural, mobile, retail, sports and creative as a part of Madison World has appointed Radhesh Uchil as General Manager to head it’s Mumbai operations.
While speaking about the appointment, Punitha Arumugam, CEO, Madison Media Group, said, “With Uchil coming on board, we are officially launching Platinum Media – our second media brand in Mumbai. I am sure Uchil’s experience and maturity will help Basabdutta Chowdhury, the CEO of Platinum Media, to catapult this second media brand of ours to great heights.”
Uchil has 18 years experience in media in India and Middle East. He started his career with Lintas India and then went on to work in Jeddah and Dubai with Impact/BBDO, The Promoseven Network and PanGulf Media. His last assignment was with Carat Media based in Mumbai.
While speaking about his new role, Radhesh Uchil, General Manager, Platinum Media, said, “The Madison Group has always fascinated me with their fabulous success story that has outlasted even the most popular saas-bahu serials on the Indian media scene. The core values that the group holds dear, mirror my own, and I do believe this is what forms the basis of a strong relationship. The launch of Platinum Media offers an opportune time to join the group and I am confident this will be a mutually beneficial relationship.”