Prachar Advertising has been empanelled for the State Bank of Bikaner and Jaipur business following a creative pitch that involved sixteen agencies. The account size is estimated at Rs 15 crore.
Rajesh Jain, Managing Director, Prachar Communications Ltd, commented on the win, “We are really happy to be handling the creative and media business of State Bank of Bikaner and Jaipur. The tender was floated in March 2009. We are already handling the State Bank of India business, which has given us considerable expertise in handling the bank business. This was the reason why the account was assigned to us.”
On the campaigns, he commented, “The campaigns are breaking in print and OOH media in May, along with the BTL initiatives.”