Confectionery company Perfetti Van Melle has launched a television commercial for its toffee brand Alpenliebe, based on the theme, ‘Lalach aha laplap’.
The TVC is scheduled to go on air in mid-March.
The TVC was produced by Black Magic Motion Pictures and created by McCann Erickson’s Prasoon Joshi. It features Alpenliebe brand ambassador and Bollywood actress Kajol along with popular cartoon characters Tom and Jerry and the toffee brand mascot, Mr Mach – the crocodile.
Popular cartoon characters Tom and Jerry were introduced under licence from Warner. The animation of Tom and Jerry was conceptualised in association with Turner’s Sponsorship and Promotions department (a division of Creative Services) and produced by Hook Up Studios in Buenos Aires.