Surf and Fish internet solutions has appointed Percept Knorigin, a Percept Limited company, as its online agency to promote www.nobrokerage.in. The website focuses on real estate domain.
According to the company, the website directly connects property owners, buyers and tenants thereby eliminating payment of brokerage.
Says Percept Knorigin MD Viraj Malik, “Percept Knorigin will be working on the on-line communication strategy for www.nobrokerage.in to increase its brand awareness and enhance the conversion ratio. We are excited with the prospects, as the website offers significant value-add to the users especially in the real-estate industry where the market is quite fragmented and unorganized. We expect the website to garner significant market-share shortly”.
As per Percept Knorigin “Direct-Connect” is the theme of the campaign while online search, display and e-virals will be the key channels for the promotion strategy. The target group for the campaigns will comprise internet savvy users, NRIs and people living in Indian metros and upcoming tier – II cities.