Afaqs: PepsiCo recently launched a cafe in Chennai ‘Smart Choice’ to promote its entry in the health segment which has been marketed under the name ‘Snack Smart’. The café will offer a range of healthy food dishes and beverages using its products like Quaker muffins, Quaker Idly, Tropicana 100 per cent smoothies, Nimbooz (The brand’s lemon drink) and coconut mint mocktails.
The company has also got into a collaboration with the Centre for Nutrition Counseling, Research and Extension Activities at Women’s Christian College, Chennai to set up the Smart Choice Café in college campuses and offer students healthy breakfast choices.
Elaborating on the project, Mallika Janakiraman, vice-president, health and wellness, PepsiCo India, said, “Keeping with its emphasis on performance with purpose, PepsiCo has always partnered with different stakeholders in promoting good nutrition and healthy lifestyles, and this is yet another milestone in a continuous endeavour to do better than our best to be part of a solution to make tomorrow better than today.”
The company has been long planning to enter the health segment. Indra Nooyi, global chairman of PepsiCo, has in fact publicly announced the company’s intention to increase the contribution of its health products to the overall turnover of the company.