Partho Sengupta, creative director, BBDO India has quit. He joined the agency at the beginning of this year,
and was one of the first appointments when the agency set up shop in the country. He was primarily looking at the 7Up business. He is joining Iris, a global marketing agency, as creative director.
Sengupta says, “Digital, retail- all these mediums, are the future of advertising. And that’s why Iris.”
Sengupta will be partnering Kenneth Augustine, who joined the agency last year as creative director. Kenneth was one of the first few senior appointments of the agency in India along with Alok Lall stepping in as managing director of the agency’s Indian operations.
Prior to joining BBDO, Sengupta was with Rediffusion – Y&R (previously Rediffusion DY&R). He joined Rediff in September 2006, and was looking after the creative for the non-Airtel brands of the agency. He was looking after Xerox, General Motors and Bacardi and also worked on Amway’s first commercial. Before stepping out of the agency, for a brief period, he looked at the creative for Airtel.
Sengupta began his career in advertising around 15 years back at Lowe’s (then Linats’) Kolkata branch. He has also worked with Bates 141 (then Enterprise Nexus) and Mudra. He has had short stints at Saatchi & Saatchi and Euro RSCG. Cheil Communications and Dentsu Marcom also happened.
The brands that Sengupta has worked on include Samsung, Sony TV and Handycams, McDonald’s, Maruti, Mitsubishi Lancer, Hyundai Santro Xing, Elantra and Sonata, HBO and DT Cinemas and SBI credit cards.