The electronics major Panasonic Corporation is reviewing the creative business of its entire portfolio.
The company has been in discussions with agencies over the last couple of weeks, and an announcement is expected soon. entire portfolio sources informed that the business was estimated to be between Rs 15 crore and Rs 20 crore.
The incumbent agencies on the business are entire portfolio and Percept. Allied Media is the media agency.
Panasonic Corporation’s product portfolio ranges from audio-visual and information equipment to home appliances and components.