Ishan Raina promoted Out-of-Home Media has roped in Raju Sarin as its company director.
In his new capacity, Sarin will join the management committee of the company and report to OOH Media CEO Ishan Raina. He will be based in Delhi.
Prior to this, Sarin was COO – new projects at The Sakal Media Group.
With this appointment, the company aims to add impetus to the growth of the OOH Media team.
Ishan Raina, says, “For a while now, we have been looking for a senior industry leader based in North India to help us leverage our potential and create new opportunities for us. I am happy that someone with such an experience and caliber has teamed up with us to take the company to the next level.”
Sarin brings with him over 20 years of media marketing and management experience. He has worked for the print media (newspapers and magazines), television channels and also the internet medium wherein he has handled sales, marketing, brand communication, direct marketing, events, BTL activation and new business development.