One Show: Welcoming a Change

Moving away from the industry norm of the annual entry system, the One Show has introduced a quarterly entry system.
 
All the entries are going to be posted on the One Show Interactive site and can be viewed by the general public as well. As soon as some work appears on the site, the entrants work will be promoted and by triggering the system’s social networking features by updates on Facebook and Twitter.
 
Finalists will be awarded every quarter and at the end of the year they will move into contention for a Pencil at the final judging. A merit award is assured to the quarterly finalist.
 
In the words of Kevin Swanepoel, president, The One Club, “The digital world moves too fast for a once a year deadline.” He added, “Too often, work created early in the year is overshadowed by the ‘newest and latest’ that comes out closer to a big traditional deadline. The One Show Interactive’s new quarterly deadlines give all work equal attention no matter when it was released, allowing groundbreaking ideas to be recognized in near real time.”
 
The One Show claimed that the new quarterly judging system will try to ensure that, the work is judged while it is new in the marketplace, an agency receives recognition for having been “first to market” if they’ve been first to effectively use a new technique, technology, or concept, social networking traffic to an agency’s current work is maximized, work is judged in smaller batches of work, which means that judges devote more time to each entry.
 
The deadlines for the new quarterly entry are March 31st, June 30th, September 30th, and December 31st.