After a multi agency pitch, Ogilvy India walked away with the creative duties of the milk and dairy products of Mother Dairy. Company sources have confirmed the development. The incumbent agency is Saatchi & Saatchi. Industry sources peg the business in the vicinity of Rs 15 crore. Madison Media continues to be the media agency for the complete Mother Dairy business.
As is known, Mudra handles the Safal and Dhara edible oil brands from Mother Dairy.
Mother Dairy is the market leader in the ice cream segment in Delhi and the NCR.