IDBI Fortis Life Insurance, a JV between IDBI, Federal Bank and Fortis Insurance International, has handed over its creative duties to Ogilvy India while Equinox, the second agency from ZenithOptimedia, will take care of its media mandate.
The two agencies won the Rs. 8-10 crore account following a multiagency pitch where they competed against Saatchi & Saatchi, Rediffusion Y&R, McCann Erickson and Network Advertising.
IDBI Fortis Life Insurance offers a wide range of long-term savings products and life insurance in the Indian market.