Ogilvy and Mather has been appointed the creative agency of Mahuaa TV, the Bhojpuri GEC that was launched in August 2008.
The media duties have gone to Motivator. The incumbent agencies are AMO (creative) and Integrid Media (media). Sources at Mahuaa TV have confirmed the development.
Mahuaa Media Pvt Ltd (MMPL), an associate company of Century Communication Group, launched Mahuaa TV and it is promoted by Chairman & Managing Director PK Tewari. For distribution and channel placement of Mahuaa TV MMPL has tied up with Satpro, a Network18 company,
Reports during the launch quoted Tewari as saying that the channel had already spent close to Rs 10 crore on marketing activities.
MMPL is concentrating its marketing efforts across seven states where the majority of Bhojpuri speaking population in the country resides: Uttar Pradesh, Jharkhand, Uttaranchal, Bihar, Madhya Pradesh, Delhi and NCR. It is also planning to launch more channels including Bhojpuri News, Bhojpuri Music and Bhojpuri Film channels.