Ogilvy & Mather has announced that it has agreed to acquire a stake in Myanmar’s leading advertising agency, Today Advertising. This continues Ogilvy & Mather’s pioneering spirit that goes back to being the first international agency to set up in Vietnam in 1994.
John Goodman, who led the negotiations from Ogilvy & Mather, said, “We have had discussions with Today Advertising for some time and we are now delighted to be able to make this link formal.”
“Today Advertising has a great reputation in Myanmar. We believe they are the perfect partner to work alongside us and our clients as the business potential of Asia’s newest frontier becomes apparent,” said Paul Heath, Chief Executive Officer, Ogilvy & Mather Asia Pacific.“Ogilvy & Mather is clearly the leader of all the international networks, so it makes perfect sense to become partners,” said Michael Lim, CEO, Today Advertising.
Source: bestmediainfo.com