O&M has been building a buzz for STAR Plus’s new weekend show Music Ka Mahamuqabla.
O&M has conceived and executed a television campaign for the show and recently aired a teaser campaign which features India’s top singers Shankar Mahadevan, Shaan, Himesh Reshammiya, Shreya Ghoshal and Mohit Chauhan who are the participants.
Anupam Vasudev, executive VP-marketing and communications, STAR India claims, “The idea was to showcase the head-to-head competition amongst these singers. The launch teasers are therefore very gripping and showcase the intensity of the battle between these stars.”
Santosh Patil, creative director, O&M said, “We realised that unlike other shows, these singing sensations would compete by themselves performing on the show. The stage has been set for a real duel. Hence we decided to keep it real and showcase how they would be preparing for the show. It captures these singers in a manner you’ve never seen before.”