The results of the most anticipated brand study, The Brand Trust Report, India Study – 2013, are out and India has chosen its Most Trusted Brands. Crowning the list, Nokia, Samsung and Sony are India’s three Most Trusted Brands this year. Nokia leads for the third consecutive year, while Samsung and Sony have both moved up two ranks from last year to occupy the 2nd and 3rd slots. BMW has made significant progress with a climb of twenty ranks to become India’s 4th Most Trusted Brand. Tata slips three positions as India’s 5th Most Trusted after being in second place in the previous two years. Godrej is India’s 6th Most Trusted Brand and has moved up five ranks from last year and Reliance ranks 7th having gained three positions over 2012. Bajaj slips to 8th rank moving one down from the previous year, Airtel maintains its position at 9th and LG is India’s 10th Most Trusted brand, losing seven ranks from last year.
The Brand Trust Report, India Study, 2013 (BTR 2013) is the third in its series and this year the report lists India’s 1100 Most Trusted Brands from 211 categories. The report was launched in the city today and is a result of a comprehensive primary research based on 61 attributes called the Brand Trust Matrix. The research conducted among 2505 influencer-respondents from 16 cities, generated more than 3 million datapoints from 13000 hours of research.
N. Chandramouli, CEO, Trust Research Advisory, launched the report and said, ” Trust is the basis of all commerce, and Brand Trust is the only precise and scientific measure of this extremely important brand marker. As vital as it is, Brand Trust is also commensurately complex, making its measurement an intellectually difficult and physically tedious task. Brand Trust has become an universal and vital proxy for all the different experiences that a brand generates, making it possible for brands to accurately allocate resources and measure results.”
After being ranked 2nd in the Areated Soft Drinks Category for two years in a row, Coca-Cola takes the position of India’s Most Trusted Aerated Soft Drinks brand, albeit with only a 2% lead over the 2nd ranked Pepsi. Nano rides in as India’s Most Trusted four-wheeler car brand and among Consumer Products, Tide beats Surf Excel while Nirma surges ahead of Hindustan Unilever as the latter slips significantly. HCC is India’s Most Trusted Infrastructure brand, DLF leads in Real Estate and, in education, IIT is more trusted than Oxford University and IIM. In F&B, Parle-G is the Most Trusted biscuit brand and Cadbury’s DairyMilk ranks highest among Chocolate Bars in which seven brands are listed. World Health Organization leads in trust among Global Bodies followed by YMCA, UNICEF and Red Cross. Dabur, the Ayurveda leader, also leads the Healthcare Super Category of 36 brands. The mosquito repellent, AllOut, has been a leader three consecutive years and has noticeable lead of 120% over the next ranked, GoodKnight. The category of Internet has 25 brands this year and though Google leads Facebook this year also, it is only by a miniscule 3% margin.
Anna Hazare is the Most Trusted Personality in India, and has risen in trust ranks from 106th last year 87 th this year leading a list of 35 personalities from Cinema, Spiritual, Sports, Social and Business. In the same list, Aamir Khan ranks 2nd (up from his fifth rank last year) and Salman Khan slips to 3rd, within a small 2% gap of each other. Being Human, Salman Khan’s Foundation, however, maintains its rank as the Most Trusted NGO in India. Most brands in the Technology Category have gained trust ranks this year with Apple being listed as the Most Trusted Technology brand. Indigo Airlines is this year’s Most Trusted Airline as Air India slips to second position.