In addition to his private setup in the field of marketing and communications with Ontrack Consultancy Services Pvt. Ltd, Nikhil has taken over as chairman of the Indian operations of Results International Group (RIG).
RIG is a specialist consulting and corporate finance firm, which functions exclusively in the global marketing communications industry.
Nehru has thirty-nine years’ experience in advertising and has worked for Masius Wynne Williams (now TAPE (Television Audience Programme Evaluation)); JWT (then HTA); and McCann (where he became president of McCann Erickson World Group India). He left McCann in 2002 to set up INCommunications, where he worked for two years. This was followed by Ontrack, which provides consultancy services in marketing and communication to clients and agencies.
Nehru has handled launches, product diversification, corporate brand building and marketing and communication programmes for numerous brands including: WelcomGroup Hotels, Pepsi, Hero Group, and Coca-Cola.
In addition to running Ontrack and being the chairman of Results International India, Nehru is an independent consultant on the board of Aviva Life Insurance. He is also on the governing council for Plan India, an NGO.
Andrew Kefford, president, RIG, International, commented on Nehru’s appointment, “The appointment of Nehru will allow us to provide a stronger service offering for our clients and demonstrate our commitment to one of the world’s fastest growing marketing communications markets. His experience of the marketing communications industry, and India as a whole, make him well suited to drive Results International’s business in India along with Sunil Gupta. Together, they will make a formidable team, providing our clients with the most professional advice and support.”
On his new role, Nehru said, “I believe that with my wide experience in the marketing and communications industry in India, I shall, along with Sunil Gupta, give further impetus to the momentum RIG has already gained in the three months it has been in operation in India.”
RIG announced its formal entrance into India with Sunil Gupta’s appointment as managing partner. Gupta continues to perform his role of regional director, Southwest Asia, Aprais Worldwide. He.will gradually assume responsibility for the South Asian markets.