Dabur India, in line with revamps of the company’s other products, recently unveiled a new avatar of its branded honey and is gearing up to launch the print campaign. Dabur Honey now features a new logo with a red eye and also new packaging. The eye refers to the ‘Eye of Good Health’ and will feature on every product range of Dabur in a different colour.
Commenting on the brand revamp, KK Rajesh, executive vice-president, marketing, Dabur India says, “The change is to keep with the changing times. What was relevant yesterday might not be so in the times to come. The change also has a subliminal message. We are not discarding the old – the product and its purity are intact – and at the same time, we are putting the product in the public eye in a new, youthful avatar.”
“The thought behind our campaign is to wean people away from sugar. We will continue with the initiative, with our ambassadors pushing the idea of honey being the substitute for sugar,” adds Rajesh referring to the brand’s existing television commercial launched last year, which features actor, Amitabh Bachchan, and Indian cricketer, Mahendra Singh Dhoni.