OOH Media, a leading digital out-of-home TV advertising company has appointed Varsha Sharma as its general manager, sales, North.
Debojyoti Datta’s appointment as general manager, East, took place last month. Datta is looking after business development as well as sales for OOH Media in East India.
These appointments come at a time when other companies are laying off staff. Niloufer Dundh, chief sales officer, OOH Media, commented on the company’s attitude to recruitment, “We are growing – it’s just been a year and a half since we started. At this juncture, we need to make the medium grow. When we find the right talent, we will hire. There is always room for a good resource.” She added, “North India is a very important market for us. We have some big clients in Delhi.” OOH Media has screens in nine cities in the North, with a total of 1,600 screens and a cumulative weekly traffic count of 45 lakh people.
Sharma commented on her new role, “OOH Media is a new company which has forayed into the totally new medium of OOH TV. This means bigger responsibilities in an emerging world and opportunities in an ever-evolving and dynamic media environment. I look forward to growing with the organisation.”
Sharma has eleven years’ experience in ad sales and marketing and has worked with STAR India channels such as STAR Movies, STAR World and STAR Gold. She was nominated for News Corp’s Global Excellence Award in 2003 and 2004. She is a graduate of Shri Ram College of Commerce, Delhi and holds a postgraduate diploma in business management.
Meanwhile Datta said that he was “very positive about the future of OOH and I’m sure that in the next two years, we will be a substantial part of the advertising pie. The only work that needs to be done is to educate clients and agencies about the effectiveness of the medium, which is growing every day, with more people spending more and more time out of home.”
Datta has more than thirteen years’ experience, with more than nine years in TV and radio channels such as ETV Bangla and Big FM. He holds a Master’s degree in commerce as well as an MBA in marketing from the Indian Institute of Social Welfare and Business Management, Kolkata.