Mudra, Mumbai opens this year’s account with the ET ‘Power of Ideas’ creative mandates. ‘Powre of Ideas’ is an entrepreneurial initiative from The Economic Times.
Neeti Chopra, Brand Director, The Economic Times, said, “There was no formal pitch involved. We were happy with the idea that Mudra had for Power of Ideas. Thus, the business was awarded to them.”
Mudra will work on the programme for around three months.
Arijit Ray, EVP and head, Mudra, Mumbai, said, “Mudra will be responsible for creating a buzz around this platform that ET has created for business ideas.”
Bobby Pawar, CEO, Mudra, said, “We are looking forward to building excitement through different formats and messages.”
The print campaign is expected to break today on 21st January 2009. The campaign is a call for entries and will be featured in The Times of India and The Economic Times.
The objective of the campaign is to activate interest and solicit participation from people who have entrepreneurial aspirations. Other mass media formats, including television, radio, activation and various other touchpoints, will also be used to build momentum from the first week of February.
Power of Ideas is an initiative by The Economic Times to encourage anyone with a business idea to realise his entrepreneurial dream. The selected ideas will be polished and nurtured with personalised guidance from mentors, before being submitted for possible funding to the single largest group of investors.
The events of the programme will unfold in The Economic Times.