Mudra Connext has been brought onboard as the media agency for Wipro Consumer Care & Lighting (WCCLG). The agency will be in charge of Wipro Smart Light, the lighting business; Sweet ‘n’ Healthy, the sugar substitute brand and Safe Wash, the liquid detergent brand.
The brands have a media spend of about Rs 10-15 crore. The agency won the business in a multi-agency pitch. While Connext has won this part of the business, Lodestar Universal retains the media duties for the personal care brands, Santoor and Chandrika (personal wash), Glucovita (energy drinks portfolio) and the personal grooming, baby care and cooking medium brands.
The personal, hair and baby care categories are the ones which are heavily advertised by the company.
Anil Chugh, senior VP, sales and marketing, Wipro Consumer Care and Lighting, says in an official press statement, “Connext shares our beliefs and values. This, along with their professional capabilities, was a major reason for our choice. We appreciate their ability to provide strategic direction and innovative thinking to our brands.”
On winning the business, Manas Mishra, EVP and country head, Connext adds, “With a strong and established team in Bangalore, we are confident of delivering value to WCCLG in the coming months. We appreciate their business, values and beliefs and are excited about the new journey together.”