Mudra and Grey Worldwide have won the creative duties for two upcoming projects of Rakindo Developers Pvt Ltd, a property development and master planning company operating in the Middle East, China, India and Europe. Rakindo Developers is a joint venture between Rakeen, a global business company promoted by the Government of Ras Al Khaimah, UAE, and Chennai-based mineral conglomerate Trimex Group.
Mudra has been given the responsibility of handling the integrated township project that is coming up at Kovai Hill, Coimbatore which will be developed over 1,000 acres with an 18-hole golf course at the centre. Located to southwest on the Coimbatore-Palakkad route, the project will have about 22 million sq ft of constructed space comprising of luxurious golf course villas with scenic mountains and lush greenery in the background. Rakindo will offer these exclusive villas on ‘Own by Invitation Only’, a first in Tamil Nadu.
Grey Worldwide, on the other hand, will look after the creative duties of Orchid, a residential project consisting of apartments and row houses.
A Rakindo Developers spokesperson confirmed the development saying, “Mudra and Grey understood exactly what we need to communicate.”
Commenting on the strategy the agency is planning to adopt for this venture, Joydeep Dasgupta, Head of Mudra Chennai said, “Initially, the communication will focus more on BTL activities. ATL activities will be undertaken some time later.”