Having recently won the media duties of Mahuaa TV, Motivator has now won the media mandate for Star Union Dai-ichi Life Insurance Company Ltd, the proposed new insurance venture promoted by Bank of India, Dai-ichi and Union Bank.
The account size is estimated at Rs 15-16 crore. An industry source has confirmed the development.
The insurance company empanelled Rediffusion Y&R, O&M India, Interpublic and Madison for its creative business on November 4, 2008.
Star Union Dai-ichi Life Insurance Company will provide ten different products, focusing mainly on bancassurance for distributing its products. Star Union Dai-ichi Life Insurance Company is also committed to providing insurance to rural and weaker/ social sectors. Bank of India has a 51 per cent stake in the new company, while Dai-ichi holds 26 per cent and Union Bank 23 per cent stake.