Are you geared to Reach & Engage your customers Deeper on the Go?
Personal, Immediate, Targeted – Every beep commands our attention, applications entertain us on our way home and advertisers reach us through SMSes and Mobile Apps with “Appvertisements”. Fused into people’s everyday lives, the Mobile Channel now provides brands with an unparalled ability to connect with customers regardiess of where they are. This powerful platform, when integrated with the highly interactive social media such as Twitter, Facebook, Blogs etc., further enables brands to engage customers deeper, anytime, anywhere. With the rise in social media accesses through mobile phones, brands that are looking to build stronger relationships with customers should leverage on the potential of mobile social media marketing or risk losing a competitive advantage.
This 2-day conference aims to provide you with latest trends, insightful strategies and practical techniques for engaging the new-age customers through mobile and social media. Be updated with the mobile adoption pattern in Asia and capitalize on the opportunities. Hear how global brands such as Starbucks, Microsoft, Lufthansa, Adidas, Virgin, Air Asia, Swire, Hong Kong International Airport etc. developed holistic marketing approaches and conveyed a coherent message to customers. Discover how location based advertising in enabling marketers to create deeper level of engagement through reach, relevance and results. Unveil the measurement analytics and tools that will help you track and quantify the performance of your mobile social media campaigns. Start smart and launch strong by discovering what works and what doesn’t!
Save S$300 if you pay by 30th June, 2010. Additional 10% discount for Groups of 3 or more!
An exclusive 10% discount for Ad Club Members!
This conference is for senior executives holding positions in Mobile Marketing, Branding Marketing Communications, Advertising, Business Development, Digital & Interactive Marketing as well as Consultants, Government / Regulators and Educators looking at leveraging the mobile media to enhance consumer engagement, branding and customer loyalty.
For more information, please email Ms. Feon Lee at [email protected] or call at +65 6372 2201.
Event to be held at Singapore {2 – 3 August, 2010, Sheraton Towers, Singapore} and
at Hong Kong {5 – 6 August, 2010, The Excelsior, Hong Kong}.